Instagram Analytics

What is Instagram Analytics and How Can It Benefit Your Business?

Instagram has over 300 million monthly active users, making it one of the most popular social media sites and Instagram Analytics in the world. Instagram not only allows you to connect with your customers on a personal level, but it also provides powerful analytics and social media tools to help you grow your business. Here’s what Instagram analytics can do for your business and how to leverage it.

Understanding your follower demographics

The information will give you an idea of who your audience is, what they like to see when they engage with you the most, how often they follow you on a daily basis, and which types of posts are their favorite. For example, if your post receives more engagement on Mondays than on other days of the week then you know that posting Mondays could be beneficial to your follower growth. Likewise, if you notice that you have followers in France but not England, it might be worth adding in English captions or hashtags to try and grow your following there as well.

Which hashtags are used the most?

Instagram Analytics
Instagram Analytics

It can be difficult to keep up with what the most-used hashtags are, which is why many marketers turn to tools like Hashtagify. to find out their popularity. Here are a few of the most popular hashtags used on Instagram:

  • Love – 97% positive sentiment;
  • 2.6 million posts in past 30 days
  • tbt – 95% positive sentiment;
  • 10.3 million posts in past 30 days
  • family – 92% positive sentiment;
  • friends – 89% positive sentiment;

selfie – 87% positive sentiment. One thing that you should also take into consideration when looking at the number of posts for a hashtag is whether or not it’s been more than five years since that hashtag was created. If so, then you’re going to see fewer new posts as time goes by because all of those have already been posted and other people will just be using it for old content they want to share.

What time of day are people posting on Instagram?

Most of the people that post on Instagram are posting at 6 pm in their respective time zone. This isn’t too surprising as the majority of people start their day off by checking in with what’s going on. The most common hashtag for posts is #love, but there are many more popular ones to use. For example, the hashtags #blessed, #happy, and #pray have been used over 4 million times each on Instagram Analytics.

The best way to know which hashtags you should be using is by researching which are the most popular. One app that can help you do this is Hashtagify. me, which lets you put in a keyword and it will tell you which hashtags relate to it the most often.

Are men more active than women on Instagram?

There are 1.25 billion monthly active users on Instagram, so it’s not surprising that the app skews toward female users. In fact, 68% of all female internet users use the platform. As a result, women comprise of the majority of time spent on Instagram with 47 minutes per day while men only spend 24 minutes per day

What this means for businesses looking to leverage Instagram is that they have a far bigger opportunity to reach an audience that they may not have found elsewhere. According to data from 2017, 55% of 18-34 year olds in the US were following brands on Instagram. With the most recent figures showing 5 million businesses advertising on Instagram each month, there’s no denying that these brands can’t be ignored either.

Where do my followers live?

Instagram Analytics
Instagram Analytics

Instagram analytics give insights into where your followers are located. Are they mostly in your hometown or scattered all over the world? Who knows what you’ll find! Checking this data can give you more insight on how to approach marketing to a particular target audience.

You might want to focus on selling overseas for example or create videos that will reach people who don’t live near you. When using an analytics tool like Iconosquare, you can see when your followers were last active, which ones follow other users with similar interests and their general engagement levels.

Who’s commenting on my photos and who isn’t commenting on them at all?

You’re no doubt curious about what’s going on with your posts, so we’ll address that question first. Using Instagram Analytics you can find out which of your posts are generating the most engagement with the tools we have for you to track this in Instagram Insights. When looking at your post-by-post performance, you’ll see a graph that plots how many times people either liked or commented on that particular post.

The more likes and comments per photo, the higher it appears on the graph. Each line represents one of your photos, so you’ll be able to tell where one photo ends and another begins. If there’s any confusion as to which line belongs to which photo, they will all be labeled by date (day/month).

The best time to post to specific demographics

Analyzing the best time to post to specific demographics helps your content reach more people on a global scale. Instagram Analytics suggests that an even split of content being posted at 10 am, 3 pm, and 6 pm produces the most likes with the highest engagement rates for all hours of the day. However, an even mix does not always produce these best results. From 11 pm to 1 is, for example, engagement rates are seen as decreasing but followership increases by 30%.

The lower engagement rate may be due to more competition from other users who also have their eyes set on late night posts. A similar pattern emerges between 5 am and 7 am where follower rates increase by 20% while engagement rates decrease. The large number of new users joining during this time period, from outside of the US, could account for this shift in social media behavior.


Instagram analytics provide insight into how your followers are engaging with your posts, helping you to decide what content will generate the most buzz. For example, if you notice that people are only commenting on a few of your posts but still following you and liking your content, it might be time to change the subject matter. On the other hand, if your engagement rates have increased in the past month while follower numbers remain unchanged, then keep doing what you’re doing!

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