Kinetic typography is the art of creating animations that move text in time to the rhythm of music or sound effects, much like the moving text in newspapers and magazines that tell stories about current events and news topics. Kinetic typography, or Kino-typography as it’s sometimes called, has many applications and you can use it to make all kinds of videos – from movie trailers to music videos. In this article, I will teach you how to create kinetic typography animations from scratch using popular software including Adobe After Effects and PowerPoint. So let’s get started!
Common mistakes in kinetic typography videos
- Not having a clear purpose or message.
- Overdoing the animations and effects.
- Making the text too small or difficult to read.
- Not considering the viewer’s experience.
- Not using sound effects or music strategically. Too many fonts can be distracting. Fonts that are hard to read need to be avoided, especially when they are used in long stretches of text. If you want to use more than one font, make sure there is a contrast between them so the viewer doesn’t get confused. If you’re not going to add music or other audio elements then don’t include white space where audio would normally go. Using sound effects makes your video more engaging for viewers and tells them what emotions they should feel as they watch your video. When selecting typefaces try picking ones with similar letterforms for balance.
Types of kinetic typography videos
There are three main types of kinetic typography videos: informational, persuasive, and entertaining. Informational videos teach viewers about a certain topic, persuasive videos try to convince viewers to take a certain action, and entertaining videos are meant to simply be enjoyed. No matter what type of video you want to create, kinetic typography can help make it more engaging. Try using animated text in the background to hold your viewer’s attention. If you have a list of bullet points that your reader needs to follow, turn them into an animated checklist that they can follow along with while reading the rest of your blog post or watching your video. If you’re trying to tell a story with your words and images, why not animate each word as if it were being spoken? The possibilities are endless!
Examples of kinetic typography videos
TED Talks use kinetic typography to great effect, often using it to deliver statistics or other data-heavy information in an engaging way.
Many commercial advertising campaigns have used kinetic typography to create memorable videos that stay with viewers long after they’ve finished watching.
Music videos are another common place you’ll see kinetic typography, as it can be used to add energy and excitement to the visuals.
For example, Taylor Swift’s Shake It Off video uses kinetic typography throughout to accompany the lyrics of the song.
What’s more, the typeset changes color at different points in time to match up with lyrics like Look at me I’m on fire. The result is a highly dynamic video that keeps your attention even if you’re not a fan of Taylor Swift. When considering the use of kinetic typography in one of your own projects, keep these factors in mind:
If you want to convey messages quickly and efficiently, consider this option for presenting data or making announcements.
If you’re trying to convey something visually engaging (such as moods) then this might be a good option for you.
When considering kinetic typography in one of your own projects, consider these factors:
Tips for writing stories that make great kinetic typography videos
- Keep your story simple – the more complex it is, the harder it will be to follow along with the visuals.
- Have a clear focus – what do you want your video to say? Make sure every element supports that message.
- Be creative – kinetic typography is all about visuals, so use that to your advantage! Think outside the box and come up with something unique. For example, have an actor imitate the letters in a word or sentence as they move around on the screen. If you can’t think of anything yourself, look at other videos on YouTube for inspiration!
Tools used in video creation
There are a variety of tools you can use to create kinetic typography videos. Adobe After Effects is a popular choice for its wide range of features and functionality. Other programs like Cinema 4D, Blender, and even PowerPoint can be used to create kinetic typography videos. The most important thing is to find a tool that you’re comfortable with and that will allow you to create the video you want. Next, you’ll need to import your text into the program so it becomes animated on-screen. Finally, determine how much time each word will take by using keyframes or segments in your animation software.
Helpful tools (resources)
To create kinetic typography, you can use any video editing software. However, some programs are better equipped for the task than others. For example, Adobe After Effects has a variety of built-in tools that make it easy to create kinetic typography videos. The program also allows users to easily animate text in their compositions by selecting keyframes at specific points on the timeline. Other tools allow users to edit motion blur and camera movement for an added sense of realism.
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